Business preparation for solar lighting: What you need to know?

“Business preparation for solar lighting: What you need to know?” is a question that many partners of DAT Solar are interested in when deciding to venture into the solar light product market. Let’s explore the key points in this article!

Firstly, let’s discuss a bit about the current market potential. Did you know that Vietnam is one of the developing countries with the highest consumption of lighting energy today? And this demand continues to increase over time. In addition, our country’s government is implementing the National Target Program to build new rural areas (2021 – 2025) and develop economic and social infrastructure towards becoming a smart city. This also requires continuous improvement and integration of new technologies into lighting projects to achieve high efficiency and applicability. Therefore, solar energy lighting solutions that save electricity and are environmentally friendly are essential and becoming a trend. This is an opportunity for the explosion of the solar lighting market in Vietnam in the near future.

I. Business experience in solar lighting

1. Seek reliable suppliers

This product, receiving significant attention from customers, will flood the market with many low-quality, floating products to compete on price. Therefore, partners need to thoroughly research products that meet standards, comply with quality and safety criteria for customers, and are suitable for installation in projects of all sizes.

As the exclusive partner of Sokoyo – a world-renowned professional manufacturer of solar streetlights, DAT Solar will provide partners with “quality standard” products certified with CE, RoHS, IEC, etc. and complete CO, CQ certificates. DAT Solar also applies an official warranty policy in Vietnam. Therefore, partners can completely trust the quality when importing products from DAT Solar at the best prices.

2. Business capital

When deciding to venture into any product business, capital is a crucial issue that partners need to carefully consider to ensure successful startup, sustain business operations, and promote brand awareness to customers. Partners need to clarify all necessary expenses, fixed costs, expected costs, incidental costs, etc., and control these costs effectively for thorough preparation in all aspects.

3. Basic knowledge of solar lighting technology

To engage in solar lighting business, partners need to have a clear understanding of the basic knowledge and be familiar with the product. When partnering with DAT Solar, partners will participate in online/offline training sessions on products, basic technical training, survey methods, installation procedures, operation, etc. DAT Solar’s experts will accompany partners in the initial projects until partners can independently execute projects.

4. Choose the appropriate solar lighting business model

Solar lights, in particular, and most products in the market in general, are typically traded through two business models: Online and Offline:

• Online: Online sales refer to business activities, trading, and exchanging goods taking place on the “global network market” – the Internet. Unlike traditional retail, online sales do not necessarily require a physical store. The buying and selling process, transactions, mainly occur on the Internet, through e-commerce platforms, Google, Facebook, etc. Ads can also be run to increase outreach to more customers. In simple terms, online sales involve selling without a physical store or having a store but heavily promoting products through online channels.
• Offline: This is a direct selling model where partners have a physical store to display sample products, providing customers with the best experience. This builds trust in the solar lighting products being sold. However, with this method, partners may find it challenging to have widespread promotion unless the business has multiple branches or locations selling solar lights nationwide.

The current trend is to combine both online and offline models in the business strategy to leverage the advantages of both, enhancing competitiveness.

If, after a period of solar lighting business, trust has been established, and a high reputation has been built, you can consider combining both retail and wholesale, as well as expanding the product system for further development.

5. Advertising costs

To optimize your business’s advertising efforts, partners should determine the advertising direction they want to pursue, creating content with the right substance and visually appealing to the target customers. This helps increase brand recognition, making it more convenient to boost sales.

II. Comprehensive support policies for Distributors from DAT Solar

1. Sales support

• Competitive price list.
• Sharing and advising on business orientation, manpower, infrastructure, customers, market opportunities.
• Transferring potential customers in the partner’s local area to create a stable and regular customer base.

2. Communication support

• Consultation to improve business and marketing plans, providing tools such as websites, catalogs, product introduction brochures.
• Support in creating signboards, decorative posters.

3. Training support

Assisting partners in understanding the products, solutions, market, and target customers through free training sessions on products, techniques, and business.

4. Technical support

• Providing guidance and designing lighting solutions, IoT monitoring systems
• Collaborating with warranty and maintenance contractors after sales and installation.

III. DAT Solar – Exclusive partner & Sokoyo service center in Vietnam

As an exclusive partner and warranty service center for Sokoyo in Vietnam, DAT Solar will officially represent the brand to distribute all product lines of solar streetlights “Quality Standard” and smart IoT monitoring solutions. This ensures a readily available stock at the warehouse. Moreover, DAT Solar and Sokoyo also offer OEM services, configuring products according to the investor’s and project’s requirements. Additionally, the DAT Solar service center has obtained Sokoyo’s certification, guaranteeing a reputable warranty policy and dedicated support services.

Therefore, partners can confidently collaborate with DAT Solar in the solar lighting product business, receiving the best and most comprehensive support.

The article above has partially addressed the questions regarding the necessary conditions when deciding to venture into the solar lighting business with DAT Solar. We believe that this information will be helpful to you in planning and confidently navigating the journey of doing business in renewable energy equipment and products. DAT Solar looks forward to the opportunity to collaborate and accompany our valued partners at the earliest.

For more detailed information about Sokoyo’s lighting products and smart lighting solutions, please contact our hotline at 1800 6567 (free of charge) to receive advice and support from DAT Solar 24/7.